3 1 10 the challenge of global competitio. Ball, Don A Additional Author Geringer, J Michael Additional Author Mcnett, Jeanne M Additional Author Minor, Michael S Additional Author mixed material 139780077140878 New York The McGraw-Hill Companies. Inc 2012 Hill, Charles W. L Primary Author mixed material 72320559 America McGraw-Hill 2001 startegy, management, and thev new realities. Cavusgil, S. Tamer Primary Author mixed material 0131738607 New Jersey Pearson Education. Inc 2008