<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<slims:resultInfo>
<slims:modsResultNum>11</slims:modsResultNum>
<slims:modsResultPage>1</slims:modsResultPage>
<slims:modsResultShowed>10</slims:modsResultShowed>
</slims:resultInfo>
<mods version="3.3" ID="231">
<titleInfo>
<title>Advertising and Promotion an Integrated Marketing Communications Perspective</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Belch,Michael A</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Belch, George E</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780071284400</identifier>
<originInfo>
<place><placeTerm type="text">Boston</placeTerm></place>
<publisher>McGraw-Hill</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="225">
<titleInfo>
<title>Advertising and Promotion an Integrated Marketing Communications Perspective</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Belch,Michael A</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Belch, George E</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">0072536764</identifier>
<originInfo>
<place><placeTerm type="text">America</placeTerm></place>
<publisher>McGraw-Hill</publisher>
<dateIssued>2004</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="1137">
<titleInfo>
<title>Adveritsing And Promotion An Integrated Marketing Communication Perspective</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Belch, George E</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Belch, Michael</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">0073381098</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>The McGraw-Hill Companies.Inc</publisher>
<dateIssued>1951</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="229">
<titleInfo>
<title>Advertising and Promotion an Integrated Marketing Communications Perspective</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Belch,Michael A</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Belch, George E</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">0072314451</identifier>
<originInfo>
<place><placeTerm type="text">Boston</placeTerm></place>
<publisher>McGraw-Hill Higher Education</publisher>
<dateIssued>2001</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="485">
<titleInfo>
<title>Essentials of Contemporary Advertising.</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Weigold,Michael F</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Arens,Christian</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Arens, William F</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780071287579</identifier>
<originInfo>
<place><placeTerm type="text">Boston</placeTerm></place>
<publisher>The McGraw-Hill Companies</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="3507">
<titleInfo>
<title>Contemporary advetising.</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Arens, William F</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Wigold, Michael F</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">978125992126</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>McGraw-Hill Educaton</publisher>
<dateIssued>2017</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="484">
<titleInfo>
<title>Contemporary Advertising  and Integrated Marketing Communications</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Weigold,Michael F</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Arens,Christian</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Arens, William F</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780071220606</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>The McGraw-Hill Companies</publisher>
<dateIssued>2011</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="226">
<titleInfo>
<title>Contemporary Advertising.</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Arens, Williams F</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">0071122931</identifier>
<originInfo>
<place><placeTerm type="text">Boston</placeTerm></place>
<publisher>McGraw-Hill Higher Education</publisher>
<dateIssued>2002</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="3492">
<titleInfo>
<title>Cutting edege commercials :</title>
<subTitle>how to create the word's best TV ADS for brands in the 21ST century.</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Aitchison, Jim</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">0130908282</identifier>
<originInfo>
<place><placeTerm type="text">Singapore</placeTerm></place>
<publisher>Prentice Hall</publisher>
<dateIssued>2001</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="2037">
<titleInfo>
<title>Cutting Edege Commercials How to Create the World's Best TV Ads for Brands in the 21st Century</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Aitchison, Jim</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789810680039</identifier>
<originInfo>
<place><placeTerm type="text">Asia</placeTerm></place>
<publisher>Prentice Hall</publisher>
<dateIssued>2008</dateIssued>
</originInfo>
</mods>
</modsCollection>